Velterra Winery
CLIENT
Velterra Winery
ROLE
Art Direction, Photography
TIMELINE
4 weeks
ART DIRECTION
PHOTOGRAPHY
Elevating luxury skincare with a refined, sustainable packaging experience.
ABOUT BRAND
Velterra Winery is a boutique vineyard that blends tradition with modern craftsmanship. Rooted in the rich history of winemaking, Velterra creates exceptional wines that honor the art of the craft while embracing contemporary techniques. The winery is dedicated to producing refined, high-quality wines that reflect both the heritage of the land and the innovation of modern winemaking.
CHALLENGE
For Velterra’s brand launch, the challenge was to create a visual campaign that communicated the winery’s refined identity. The goal was to portray the essence of the brand, capturing the balance between timeless tradition and contemporary craftsmanship, while appealing to both connoisseurs and modern wine enthusiasts.
SOLUTION
I led the art direction and photography for the brand’s visual campaign, crafting imagery that reflected Velterra’s sophisticated yet approachable character. The photographs captured the essence of the vineyard, highlighting the beautiful landscape and the meticulous care in winemaking. The resulting visuals were used across various platforms to establish a strong, consistent brand presence that resonates with the winery’s target audience.
